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Acumen Publishing
Services, Inc.
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The Postman Cometh (Conclusion)

Before even opening it, the individual is already feeling good and expecting to feel even better when it is opened. And, if you follow through, you've made a new friend, opened the door to a new customer or made a current customer feel good about maintaining their relationship with you.

Keeping Your Promise
In a world where we have become junk mail-jaded, you have already achieved what few others could -- you've gotten their attention. In the world of advertising and marketing, you are already 51 percent of the way to a sale.

The most intriguing thing you can give them is a handwritten note. It doesn't have to be long. You don't have to have pretty handwriting. You simply have to write something that will make sense to the recipient and sign your name.

One of the reasons Acumen Publishing Services has brought you a line of corporate note cards is that, no matter who you sent your missive to, you can sign off with your first name only. You can do this even with someone you have not yet met and you don't even have to include your business card. With Acumen, your card tells them who you are, what you offer and how to get in touch with you.


One of our favorite sales pros is a man named Ted Maurelli who currently markets for the most widely known payroll processing company in the world.

Historically, Ted has always added a bit of "person-ality" to whatever product or service is fortunate enough to him as its representative. He starts developing a one-to-one relationship from the onset. His emphasis is on discovering what "you" need and how best he can help.

If he sends you information, it's sure to include a personal note. Then he follows up with a handwritten "thank you" note after meeting with you (usually before he leaves your parking lot for his next appointment).

Ted's personal interest in a business client's welfare is genuine and his clients show their gratitude with their dollars.




To make your own comparison between generic cards and an Acumen Corporate Notecard, check out Packaging For Impact.




Toll-free Order Hotline: (800) 971-7550 || Direct: (580) 439-6250
E-mail: sales@acumenps.com


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